Creating a Brand Identity More Like a Personality Than a Business

July 10th, 2017|

Key Insights to Creating a Brand Identity That is More Like a Personality Than a Business Your brand identity is its personality. The question is not whether your business has the right personality, but if it [...]

Why You Shouldn’t Set a Monthly Marketing Budget

December 28th, 2015|

Remember, start with the end in mind. Being efficient with your marketing, i.e. getting the maximum amount done in the shortest amount of time, is pointless if you don’t know why you’re doing it or [...]

How Your Company Culture Can Help You Get Back to the Future  

November 4th, 2015|

“Roads? Where we're going, we don’t need roads.” Get back to ‘thinking about’ the future. Your company culture should support your mission and vision, and your team should allow you, as a leader, to get [...]

Why Logical Intuition Defies Average

November 4th, 2015|

Why Logical Intuition Defies Average Do I have to explain why Spok and Captain Kirk represent this topic perfectly? Logic and intuition are deeply rooted in the right-brain/left-brain theories. The theory that left-brain domination is [...]